I also bet his occurance of injuries went up too. If the CSCS exam was one fill in the blank question: "blank" and conditioning coach, 99% of the people that take it would fail it.
I have heard that example you gave about 50 million times. Its sad really. The NFL is even worse. I have a copy of the Texans offseason "strength" manual... its 90 pages and there is only 2 pages about lifting. Sessions are described as "Do leg exercises for sets of 12, arm exercises for sets of 8, and core everyday." I wonder why the Texans suck... except for Brian Cushing.