The Gold's in Victoria was hardcore when I was there (late 80's). I left as they started nickle and diming the members for stuff (they'd get in new equipment or a new type of tanning bed and it was "oh that's going to be $5 extra a month, ontop of your membership BS).
Word to all you gym owners, if you want more people, don't nickle and dime them over new stuff. One price = everything. Damn, advertise it and you'll get everyone from every other gym coming to you. Burn us with this crap and we leave.
As for the Gold's here in Victoria, I went back as I was looking for something with a bit more substance, but what I saw was not what I left in the late 80's. What I saw was an entire floor devoted to cardio, a "women's only" area that consisted of 1/3 of the gym (I guess the two sexes can't work out together?) and had an area devoted to those bouncing fitness classes where you lay on the floor, lift your ass and call it a workout.
The upstairs was changed. The freeweights had mostly been replaced by machines. Heck, I think there was a machine that washed your nuts on one setting and your boobs on another.
I walked out.
Within a year it was gone.
Now I wish a real Gold's would open up here, not the fantasy fitness I saw that drove them out of business.
We've never had a World's here, but they were hardcore back in the golden era. Not sure if they're still around, or if they too tried broke their ankle jumping on the latest bandwagon.