I forgot to bring a Grow bar with me to work today, so I was in our canteen looking at the other crappy protein bars for lack of any other food. We’ve got chocolate, strawberry cheescake, blueberry, and even a smores flavored bar among the selection. And they all taste pretty bad. It occurred to me, if it’s that hard to make a protein bar taste like candy, why not make it taste like, well, protein?
How about a turkey flavored protein bar? Or maybe smoked salmon? I love smoked salmon. I’d eat a smoked salmon protein bar. Maybe beef flavored? Or chicken?
Has Biotest ever thought about this? Is there a market?