Oh goodness. I do what works, not what someone else thinks I should do. I don't do deadlifts. Why? It is damn sure NOT because they are "hard" because I train HARD every fucking time I am in the gym. I don't do them because I have a big back without them. I also do pulldowns. Why? Because I got big lats from doing them plus I can hold the contraction.
Vic Martinez can be seen doing pull ups in every training vid he has...and he is one of the freaks. That means anyone assuming this is something that big guys just do is WRONG. Big guys are going to do what has worked to get them big.
if you are doing exercises simply because some powerlifter on the internet told you that you are a pussy without doing them or made up some bull about every big guy not doing it because it's "hard", then you will likely not even meet your own optimal pace for muscle gains.
Do what works for you. That should be what we are all doing.
Do NOT do shit just because it's the in thing to do.
I see a lot of people here claiming they do deadlifts. I do NOT see that many really impressive backs here.