When/if not only are we absolutely sure we are going to market them but every single manufacturing and other issue has been taken care of, pre-production samples have been made, and in-house testing has been done.
I made a mistake early in my career with Biotest of saying that two product ideas – a testosterone ether and a nandrolone ether, both of which were legal to the letter of the law in those days – were going to be sold by us and this generated a lot of excitement but ultimately technical issues prevented that from ever happening.
Namely, while the manufacturer was able to get free testosterone and free nandrolone down to extremely low levels, they never were able to achieve undetectable, which is what was required to be legal.
That was a “loose lips sink ships” for sure.
Also, besides the issue that sometimes one can really think a product is going to make it to market but ultimately this proves not true, so leading people to believe it was going to be was a wrong thing to do, but there is also absolutely no reason to give other companies advance notice.
So, while if not for those factors I’d like to, in practice it’s a poor idea to reveal anything really informative or definitive about novel product types until really just right before release.