First of all, I don’t know if those in charge of this place consider T-Nation above something like advertising on the internet.
This is not an ironic statement. It’s a choice, and a good one sometimes, and I’m not about to start judging people based on it.
However, we have all seen the recent sponsorship of Georges Saint Pierre by T-Nation, and it’s results. The Spike logo plastered all over his shorts while he was beating the crap out of a fighter that every middleweight in the UFC has feared for the past 4 years. The man was undefeated prior to tonight, then monsieur “I take Spike” came along and whooped his ass.
GSP is an extraordinary athlete and I am sure that was some good exposure. But, if I owned T-Nation, I would consider that just the beginning.
There are a lot of MMA sites out there, and some of them quite big. As the sport grows, so will the number of visitors. Some of these sites and forums are larger than T-Nation, yet Biotest would find it very easy to advertise there.
I was reading the supplement expose by Tim Patterson. Make it a bit shorter, but keep the honesty and the heartfelt tone. Mix it up with some honest, heartfelt reviews of the supplements, done by GSP, with the science behind them by Tim Patterson.
Plug this on the larger MMA sites, they are surprisingly cheap to advertise on, compared with traditional media, their readers are supplement users, and through their very nature inclined towards “hardcore” things.
Make such a presentation, and also introduce them to the T-Nation sites and all the various experts that write here. Sure, a certain amout of work would go into such a campaign, but it would certainly pay off, as this site would…grow.