Looks like this was in my city, didn't even know about it.
The Ronnie Coleman Classic is in April, The Europa Expo is in June, and the Branch Warren classic is in July. All of these are established shows in the Dallas/Ft Worth area. That might make it tough to draw IFBB bodybuilders to what I assume must be a lesser show (I assume it's a smaller show since I knew about the other 3 and not this one). Kind of an oversaturation of events in a short period of time in the area. Just a guess.