Even the counterculture is market driven as well as full of people who succeed. Do you think Richard Metzger from Disinformation Publishing just sat around on his ass smoking weed and complaining about money? Of course not! He worked his ass off (and ate mushrooms) and got a bunch of money to fund the things that he cares about!
As a card-carrying, death-metal-listening, mushroom-eating, long-haired representative of "the counterculture," I feel it is my responsibility here to remind your buddies that being lazy, out of shape, and a total failure is a cop-out: Go ahead and embrace peasant morality and spend your life as a peasant! We're all so impressed by how much more "aware" you are! You're sure to bring down "the system" by refusing to make something of your life!
I'm going to go out on a limb here and guess that your friends are white, middle-class, college kids whose parents do well enough to send their kids off to college to play activist, right? The silliness of such persons (as you may have guessed, I have more than a little bit of experience with these types myself) never fails to astound me.
Make your money, let them fail, and then see who has the power to actually change the world.