[quote]Professor X wrote:
I’m a marketing/PR student – and I just conducted a large scale survey of college students to find out this very thing (among other things…)
Of course, this is just a sample of college students (70% female exercisers, between the ages of 20-24.)
- Proximity to where they live
– although I’m told by a couple of gym owners who are old hats at marketing rsearch that normally Cleanliness is #1. – I found this really surprising!
Hope this helps. And for the record, my priorities are:
- Etiquette of other gym members
Just a tiny hijack here, but I find that very odd. Not to say I don’t believe you, it’s just not the way I think about a gym. I don’t care about cleanliness in the gym at all. I always find it surprising when some guys in the club get all anal about having it spiffed up, and as long as people don’t leave junk in the way, im fine.
The original poster didn’t ask what hardcore gym rats look for in a gym. If that was the case, I would say 24 hour card key access, heavy weight, Hammer Strength machines and a floor.
When it comes to the general population who only trains hard enough to break a sweat maybe once a week, they are looking for a pseudo-night club where they can wear their brand new matching workout gear and talk to Linda, their bridge partner, while walking on a treadmill going 1mph and looking at a flat screen tv stuck on the Oxygen network. Plenty of mirrors and neon lights also help so they feel they are in a gym (almost) but just enough bright light so they can squint and think they are at the mall.[/quote]
You got a problem with my gym??
And oh–my gym must have a floor!