...refined oil - much like the stuff you see on supermarket shelves in plastic bottles - not a great choice
See above. This label seems mostly like a marketing strategy, especially if the label says there are no trans fats in the product.
...not altogether bad, but not particularly good. Palm oil is high is saturated fats that aren't the short-chained version in coconut oil that provide quick energy.
Sunflower oil is high in linoleic acid (omega-6).