[quote]Zap Branigan wrote:
I don’t agree with the fine, but money talks.
If think about it, gatorade is kind of responsible for Urlacher’s ability to make a living playing football. They are a key sponsor of his employer.
Hypothetical: If you were CEO of Coke and your V.P. showed up with a Pepsi hat on one day, would you be pissed?
You have a point, however, Urlacher would be more like an employee in one of the bottling companies. So although it would still be frowned upon, it changes the perspective a bit.
Media day is a high profile event. These guys are told what they can and can’t wear to official events such as games, media day etc.
They get a share of the sponsors revenues.
It is as if Urlacher was a Coke spokesperson and wore a Pepsi hat to a Coke newsconference.
What he did is is a real slap in the face to the NFL and Gatorade.
$ 100,000 sounds excessive but I’ll bet next time anyone does it at media day it will be more.[/quote]
I do agree with you Zap, Urlacher did not follow uniform requirements (which I assume the players union agreed to). Because of this, he should be fined, although $100,000 seems excessive.
At the same time, just because he is indirectly sponsored by a company doesn’t mean he needs to promote that company.