Uncle Tobys Bran Plus

Not sure how it stacks up to the stuff you get in the US but here goes:

45g Provides:

~130 kcals
5.9g protein
1.8g fat
13.2g carbs (6.5 sugar)
20.5g dietary fibre

In comparison to Benefiber which needs a little over 27g to give the same amount of fibre.

The big issue for me is price. The Bran Plus was about $4 for 525g (238g fibre)… Benefiber $20 for 240g (180g fibre)

Could I use this as fibre supplement during the Velocity Diet or is it just yet another no-good breakfast cereal?