[quote]Nate Green wrote:
I just launched my training site earlier today.
Let me know what you think.
Hate to be harsh, but…
Site is ugly and poorly designed. Build in scroll-down boxes are a bad idea. As a user, I have to scroll down the main page. Then I had to scroll down in a another part of the page. Too cumbersome. Using those is a rookie webdesign mistake.
The picture of you in “About” page is corny and off-message. You look like you’re going to take someone backbacking or hiking. But your marketing yourself as a personal trainer.
You list your prices. Nothing makes me (as a potential client) want to pay you. What have you actually done for clients? I’m sure you’re good at what you do, but I don’t see much to indicate that you’ve helped people improve their performance.
Too many of your testimonials are from “stars” in the fitness industry. Again, how many potential clients will know who those guys are? Certainly it means a lot to you that those guys would go on record for you. But those names won’t mean much to most of your client base. The testimonials from the athletes/clients should be at the top of the page.
About those tesimonials… This is cumbersome: “Nate’s experience with compound movements and integration of sport specific exercises helped skyrocket my performance to the next level.” Ordinary person will say, “Wha?” All potential clients care about is RESULTS. All that jargon and pretentious diction needs to go. Something better: “After training for three months with Nate, I had my best season ever and was named [MVP/MIP/etc.]”
From an executive: “After training with Nate, I’ve had more enery at home and the office. Thanks for giving me the energy to meet my daily challenges, Nate!”
It’s a common mistake of the young to use fancy words. Use clear, active words instead.