I'm talking, like, really clever shit.
There've been a few BMW ads and some Apple ads (not all), that I really enjoyed. I'll have to post them if I can find them.
One of the most clever I've seen was one by Porsche. It was a picture of a 911 Turbo next to a lake, on a moonlit night, and a shining star in the sky. The caption read something like:
"How does it feel to have nothing left to wish for?"
(i.e., a take on "wish upon a star")
It was awesome. Anyone else see something really clever?