This is hilarious. In that photo he looks like a gay underwear model.
I have said it a million times but will say it again. We can be whomever we want to be on the internet.
Take a look around this site. You have guys who have never even done a full meet calling themselves powerlifters and giving advice to those who compete expecting to be taken seriously.
You have a training log on here that regularly posts numbers in the vicinity of weight handled by top teir SHW's and nobody challenges it. In fact, it is lauded.
Your average lifter completely lacks perspective on things like this and we have reached a point in time where all you have to do to join the club is post a log online, parrot what you read on elitefts.com, and throw out an occasional Louie, Wendler or Tate quote and poof, you're a powerlifter.
The bottom line is don't believe anything you read or watch on the internet.
I know a couple high 700# and two 800# pullers and can state with a ton of confidence they probably could not pull 715 for 5 in just a belt on a good day, and they certainly wouldn't make it look as easy as that kid did.
Shit like this just makes everybody look foolish.
I would think with the amount of hubris this young man demonstrates he would have no issues taking a lift like this to a meet and making it official.
Instead, if I had to guess, he offers up a lot of excuses and reasons why it isn't that important to him. Yet he posts it on the internet and draws significant attention to himself in the meantime.
Same story, different douche bag.