I have it in both of my elbows and it pretty much sucks.
This probably isn't recommended, and you will want to consult your doctor before you do this and nothing else has helped, but get a cortisone shot; rest the arm for a few weeks; then ease your way back into lifting. If you do it right the first time, there should be no need to get the shot again.
Increasing flexibility with the forearm muscles and doing stretching exercises for the forearm really helped to where I can manage the pain. Warming up the arms before I lift or play hockey keeps the pain to a minimum. If it bothers me I will ice it down and take some aleve.
The straps do work, but it only masks the problem.
My doctor advised me to lift with less weight and do more reps instead of more weight and less reps. I pretty much ignored that, but it does help with certain lifts. For me, it flares up while doing barbell flat bench press. Incline doesn't seem to hurt as much, but I use less weight on incline than flat. It kind of sucks when it is painful to try and bench 215 lbs. I'm just glad for the hammer strength bench press and dumbells.
I've been experimenting with having a looser grip while benching. It does seem to help a bit, but I don't feel comfortable on a flat bench with a loose grip around the bar, so I only do it on the hammer strength press.