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Survey: Researching Just Noticeable Difference

I’m taking an online psych course and it’s covering the concept of just noticeable difference. I wanted to see for myself if the perceived value of a product affects the Just noticeable difference in terms of price. The survey’s only 6 very easy questions and should take 5-6 minutes max

Survey here

Note: I realize using hypothetical scenarios is not the most effective, but it’s the best I can do. If anyone has suggestions on how to improve the survey, please comment!

You have to make it shareable to people outside your org.


I had trouble answering because neither scenario offers information about my options. For example, if my $60/mo gym membership is about the average in my area I’d seek alternatives past a $5 increase. If it’s simply resetting itself to area average cost or just above, I’ll tolerate more change in price for the sake of familiarity.

Too, my workouts are essential to me, but I don’t use a gym. Is the hypothetical that I have no other workout option, e.g. limited space at home? This strongly impacts its importance to me and my willingness to pay more. I’ve tolerated significant increases in the cost of cell service and phones over the years because I’ve had no palatable choice, but I shut cable television off as costs rose because there were viable alternatives.

Thanks for the feed back! I changed the wording a bit- assume alternatives are available.
$60 is the national average cost of a gym membership

Your point is interesting because expectations and alternatives weren’t covered in the course (at least not yet).

Also, the other respondents (all male) did not point this out… hmmm…

If you like topics like that I recommend the books of Rolf Dobelli, e.g. The art of thinking clearly is a good start.

Covers topics like thinking fast & slow its just written in a much more comfortable/easy to read style. It includes chapters/examples on pricing.

Thanks for the recommendations! Thinking Fast and Slow is one of my favourites. Did youdo the survey?

Oh, that is interesting. On the other hand, overthinking is my superhero power, so could just be that. I’ll try the survey again.

What do with these email addresses. Do they send a confirmation or something i gotta click


no. The email address is only to prevent repeat answers without requiring respondents have gmails


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