I've only been competing for a little while, but the best advice I can think of is to put up the events/weights that you'd do at the next contest and set goals for times/reps/etc. Then, after that one, set a goal for a new contest.
You could do that even if you weren't going to compete, just training as though you were.
As far as records and general good performances, there's just so many different events and variations on events I wouldn't know where to start. Maybe look at the results from a recent pro or pro/am show and work towards what the winners achieved?