Omega-3 enriched eggs…sure. Flaxseed fortified bread, okay.
But Omega-3 enriched orange juice? I really don’t see how hard it is to eat actual fish and take capsules to make up the difference.
Some of you might argue that more additional nutrients artificially placed within food is good for society and for millions of unknowingly malnourished people around.
This is what happens when you allow the market and flawed food subsidies regulate the American diet.
Fat people buying fancy, well marketed foods while the rest of us pay higher prices for the fresh stuff that adds muscles to our bones and years to our lives.
[quote]“People just aren’t eating salmon or sardines twice a day,” said Ellie Halevy, director for marketing of Tropicana, which is owned by PepsiCo. “But they will drink two glasses of orange juice, if it has no fishy taste and all the benefits.”
Orange juice laced with anchovies is one example of the latest way major food companies are competing for health-conscious consumers: plugging one food into another and claiming the health benefits of both. Shoppers are offered green tea extracts in their ginger ale, yogurt bacteria in their salsa, and powdered beets in their peanut butter. Market staples like blueberries (high in certain antioxidants), cherries (may have anti-inflammatory benefits) and bananas (when unripe, particularly rich in fiber) are being broken down, shaken up, microencapsulated, and put to work in new ways.
These additives are often called nutraceuticals, broadly defined as ingredients that are derived from food, and that offer health benefits associated with that food. [/quote]