No, Starting Strength (rippetoes program for getting newbs used to the barbell lifts, and get some weight on the bar/themselves) is what he is talking about. Keep going until you stall (three workouts that you don't make any progress in the lift) then drop down the weight by 25 pounds, and start adding weight again.
For every rep/set make sure to have good form, and try to accelerate the bar as much as possible. Doing that with any submaximal work is what makes you stronger. If you don't keep good form, and try to accelerate it then submaximal work isn't going to do anything for you.