Apparently I am going to lose my liberal p/c card or something. Kate Upton’s new ad for the superbowl is apparently generating criticism for objectifying her. Setting aside that her career is being a supermodel which sort of comes with a bit of objectification I don’t see it.
I like Kate. I think its an ok ad. I don’t see things like this say:
“Panning the body like that is something that belonged in media a while ago,” Dines, the co-author of Gender, Race and Class in Media: A Critical Reader, told Yahoo! Shine. “It’s so clearly turning her into an object. It’s a more traditional, old-fashioned sexism, one where the male gaze is clearly in charge.” Sexism in ads these days, she added, is typically more nuanced, with women acting as self-objectifiers who are “internalizing the male gaze.”
Which reminds me a lot of stuff that got said in the Women’s Studies classes I needed to take in college. I liked the minority authors who pretty much would have put a criticism like that into the category of things worried about by rich white women.
The way I see this, it’s just a piece of work that’s supposed to make old, and good car wash scenes cliche, but it failed miserably because I’d still rather see an in shape, curvy woman getting busy cleaning a vehicle as sensually as possible. And I took plenty of woman’s studies classes as well as film studies classes at the University.
Maybe I should be the one that’s upset? Pretty white girl flips her hair, and the Mexican dude cleans her car…
I’m offended! Haha… JK.
When we can’t appreciate a person for their aesthetics, when that is what they are famous for, then wtf? If she were Beyonce or she were published, or had some other talent then I could appreciate that as well… But all I know about her is that she’s a beautiful woman. Am I a bad guy for appreciating that? If her profession is being sexy, making things look good, then I want her to try and do that, she doesn’t try that hard in her commercial, I’ve seen wetter, funnier, wittier cliches. Obviously not her fault…
Kinda like tuning in to worlds strongest man competition, hearing some dude can pull an aircraft, then seeing him do a couple deadlift warmups while his crew pulls the aircraft. WTF?
I wanted to see her washing the windows with her… Hands…