Check this out guys, from www.palmoilworld.com:
[i]Palm Oil is also known as palm fruit oil. It is an expeller-pressed food oil obtained from sun-basked fresh fruit bunches of the non-GM (genetically modified) oil palm (Elaeis guineensis). Virgin palm oil is rich in carotenoids (pro Vitamin A), tocotrienols and tocopherols (Vitamin E). Like all vegetable oils - it is cholesterol-free. Furthermore, it contains no trans fatty acids.
Palm oil is not to be confused with palm kernel oil and coconut oil. They are nutritionally, compositionally and functionally distinct.
Palm oil contains palmitic acid (a fatty acid made by your body), the monounsaturated oleic acid, polyunsaturated linoleic acid (an essential fatty acid) and stearic acid. The typical blend in palm oil is 45% palmitic, 40% oleic, 10% linoleic and 5% stearic. Palm oil's naturally balanced fatty acid composition offers food manufacturers greater latitude to formulate hydrogenated fat-free and trans fat-free products.
I eat the stuff on occasion, though I am kinda wary about a naturally occuring, plant based semi-saturated fat. Seems weird to me, but meh. Regarding price, here in I-Dee-Ho, it's only slightly more expensive than margerine. It's less expensive than the sweet cream butter I get at the farmer's market.