Basically I’ve thought about doing this after I leave university and gain some business experience.
Hard core style. Aimed at strength athletes and people who want to succeed.
The “USP” bit.
Some sort of clause in the contract that states, if you dont make sufficient progress or we think your half assing it, u get thrown out. To stop retards using the gym.
But if you do everything we tell you to and dont make progress, you get your membership back (this might not work as we cant control variables such as what the people actually eat and what they say they eat)
Most session will be PT one on ones with the option of about 2-4 people to one PT if goals are similar. Probably have to charge more than most gyms but i think most people would pay it, especially people ive spoken to.
And you must leave your ego and pride at the door
Thats the basic idea at the minute.
What costs and other things would i have to think about apart from:
Actual equipment costs
Heating, lighting, phone, internet