bulk or functional strength??? HUH?
gaining lean body mass and training for a specific sport do not have to be at odds with each other...
training can be grouped into three catagories:
1) general conditioning (sled dragging, uphill sprints, skipping rope, etc.)
2) general strength training (squats, bench, deadlift, power-cleans, pullups, core work, ect.)
3) sport specific training - training specifically designed to improve in a given sport (for example: batting practice for baseball players)
all three of these aspects can be accomplished at the same time given a decent training program, plenty of food, and plenty of rest...
does your friend play a specific sport? or does he just want to get more muscular and have a good degree of general strength level?