T Nation

Russ Greene's Article: CrossFit vs Big Soda/ACSM/NSCA


#1

Two things I don’t understand about his article.

One is why the American College of Sports Medicine would get into bed with Coke, especially if one of the requirements is that the trainers not talk about nutrition.

The second is why they have a beef with Cross fit in particular, or is it that only Cross Fit has the resources to fight back?


#2

ACSM stands to make a lot of money if they can team up with coke to become the exclusive government approved certifying agency for Personal Trainers. Always follow the money. Crony Capitalism at its finest.