Reverse bands are great. They can be used in a lot of ways to hit a lot of different areas.
I personally prefer to use them two ways:
Hit super heavy weight (above 100% 1RM) and work up to as heavy a single as i can. You can use any % scheme you want. 5x3x1, or any periodization that just adjusts to your reverse band 1RM. It is great work and a fun change of pace to throw on 50 more lbs to your standard 1RM and be able to hit it for reps. I usually run it for 4 weeks twice a year just to have something different but still challenging.
Another way i like to use it is as a prehab work. I saw it on one of Louie Simmons Westside DVDs. Simply hook it up with 135 and hit for 100 reps. I usually hit that about 4 times a year and is great for an off day where you want to do something in the gym but maybe want to try something different or help your body heal up or prevent injuries.
As an accessory move, board press with reverse bands. it takes a couple dozen lbs of tension and doesnt let you gain all that early momentum from their elasticity at your chest. You can probably do about the same weight off two boards as you can with none because of the starting tension difference. The real kick is that with the boards, the majority of power is generated out of your triceps and not your chest, so it really pushes their development through lockout, whether or not you use a shirt.