The number to beat at the time was 28. I thought 35 would really put me in the clear, but some bastard came by and did 37 at the end, haha.
However, those 37 reps took a lot more out of him they than 35 did out of me, so it DID end up allowing me to beat him on some other events, so maybe it worked out in the end.
My lesson learned was to just always give it my all, because I actually started downshifting once I got past 29 reps, and if I had blasted all the way to 40, I may have been the winner of the event. It didn't really take a lot out of me though. I had to lie down for a while, but I was good to go for the next event/rest of the contest.