Yeah I (think) I agree with that. On the one hand the bad person in me wants people to suffer for their stupidity.
But on the other hand there was a time when advertisers were held to higher standards and could not get away with false advertising. Because of that there are a lot of people who still believe that they could not make the claim if it's not true. I've had arguments me educated smart people who still think like this. It seems a lot of older people are like that and they get soaked over and over again because they trust companies because they think the government wouldn't let them sell it if it were a scam.
I am a bit torn though since the government protecting them in the first place has led to the lazy thoughtless consumption.