T Nation

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They have accepted to be seen as a joke and a scam by us, more enlightened or experienced gym dogs just so that they can better target the young, impressionable and naive audience.

Their marketing ploy is aimed at the growing numbers of teens who take up training and don’t want to put in the effort necessary. This is about 70% of all the people who will buy supplements anyway! So they use advertising techniques that will appeal to those teens who want maximum results fopr a minimal effort.


That’s their choice, if they want to target this market, fine. But it certainly tells us a lot about their mindset and the quality of their products!