I saw the same thing. It doesn't claim the ridiculous 30 g of protein per serving that Powerbutter does/did. I think it had just slightly more protein than regular peanut butter. I know the label said "what peanut butter should be" on it. I am not sure of the brand name either. It looks like the same jar, same label, just a different name. The ingredients were the same. I would guess it is made by the same company and is the exact same product as Powerbutter, just a different name and price.