If the aim is maximum hypertrophy I think they are too taxing for what they give. If he is using them for back growth direct back training would be better if it is for the posterior chain RDL or the SLDL. Going to failure on deadlifts at the beginning would screw up the rest of my session and may impact recovery/progress for the next workout.
I agree with the criticism of not enough pulls and I think some of the choices can be replaced/rethought. I’m going to say back rather than pull because I’m thinking more about your shoulders and scaps so bicep work doesn’t count.
Monday, your only back exercise is deadlift but you have 2 presses.
Wednesday you have 1 back exercise and 3 presses.
Friday with 2 back exercises and 1 press, a bit more how I’d set it up.
The back is more complicated than the front so im under the impression it needs a larger variety of movement to fully develop. I do 1-2 back exercises per press exercise. 2 might be a bit much but I feel like you should at least pair them 1 to 1. Overhead press with pull downs. Bench press with rows.
Personal preference, I think face pulls are better for traps than upright rows. I don’t think they’d fit into your rep scheme though, I get the most out of them at 15-20 reps