Someone posted something similar to this over on an EliteFTS article so I'll rephrase it, cause it was awesome, PF is pretty evil, in a sort of... makes tons of fucking money kind of way. I despise everything they do and it pains me that anyone can call it a gym. But there's a reason they're spreading like an STD through a freshman girls' dorm.
And I wish I owned a dozen of them. No one uses your equipment (most don't even show up), you can hire anyone off the street practically and call them a "trainer" as long as they look like a limp wristed pussy, you single out people who work hard and make them the enemy and you charge such a low rate that people forget to ever cancel their member despite the fact that they haven't been in years. It's a money machine.