I feel like this is spreading faster than a wildfire. I hear more and more people starting this every day. Even a bunch of girls I know are doing it.
Although I respect these people for taking the initiative to get themselves in better shape, but what's the attraction of this program? Is it the fancy website or the website URL (beachbody.com)? The slogan: "Get absolutely ripped in just 90 days with P90X"? Maybe the fact that it can be done at home?
I had lunch with a friend who was a few weeks into the program. I told him what I was doing (Big Beyond Belief by Leo Costa) and showed him the website. He laughed at the website's bare bones design and even moreso at the program name. "Do you really want to get big?" he asked. "Fuck yea!" I replied.
What gives? What do these people plan on doing after the program? If they're doing it because it doesn't require a gym membership, are they just going to continue doing P90X? If it's tough enough, I doubt it. Maybe I'm just fazed because I consider weightlifting as essential as eating, sleeping, or taking a shit.
On a positive note, if the ladies stick to the plan, there will be many more fine bodies around, and I can't complain about that.
(Note: I made the Crossfit comparison because it became popular very quickly. Let's not turn this thread into a "Does Crossfit work?" thread. We already have one of those.)
EDIT: Link to Crossfit's site: http://www.beachbody.com/product/fitness_programs/p90x.do