Well, I'm not sure what the best way to get the site the most exposure is. It is occassionally mentioned in the odd magazine, and I know Metabolic Drive Bars have won top mentions in comparisions of Protein bars in magazines as well.
One thing that could be done, along the same line as Jilly's 'The T-Vixen Articles' thread,
would be to gather links to pertinent diet articles, and beginner workouts. As the forum grows, the info gets spread out, and becomes harder to locate. I know that one or two guys post quite a few links in answer to certain questions, but I always forget to bookmark them, and I'd be damned if I could find them again, without a lengthy search.
I'm not sure that many fat bastards would willingly allow themselves to be 'lead' here. Most of us, have just somehow stumbled onto the place, often just by luck, I think.
But I agree with you, that if any one place has all the info that a person needs to change their lifestyle, and bodystyle, this is it.