I've ordered a rack, a bench and a box squat box from them so far, and it was GREAT. The rack I ordered was $299 with free shipping (just your basic model) and the box cost around $120, with freight. I wouldn't bother buying plates unless you're buying in bulk, though.
Took me about an hour and a half with the rack, five minutes with the box. 10-15 minutes with the bench. Very solid construction and easy as hell to put together. If you have a basic ratchet/wrench set, you're good to go.
They have free shipping on quite a few items (mostly racks and benches). If you're ordering something like heavy dumbbells, kettlebells or lots of plates, you're going to be paying a good bit of shipping. I get my plates from a cheap place close to home and order bars and other equipment from ny.
Great site, fast shipping and a large selection. And it's quality equipment. They may not have all the bells and whistles of some of the stuff from elitefts or ironmind, but they have the distinct advantage of not bankrupting you.