Agreed. With a 30% price increase - considering the bulk discount - is it really fair to say GROW! Whey is still economical? Granted, I'm probably going to give it a shot, just because I've come to expect the best from Biotest. However, with Metabolic Drive being the "niche" protein, one would expect Grow! - the generic product - to remain competitive in price and quality; just like the original article tells us. Two new flavors - unless they are completely awesome and rad - aren't the strongest selling point, considering the competition.
So, I hope there is more info on the way, other than flavoring and smaller tubs, neither of which favor the "economical" angle of GROW!.