Why is it needed now all of a sudden? I mean, if you want a way to make money it could at least be a useful way-- there is a supplement shop attached to this, is there not? NO ONE intentionally clicks on those ads if you have been using the internet in the last decade. It is money generated off of accidental clicking.
I think it makes the forums look cheap, tacky and unofficial. As if there isn't enough funds in the budget to provide a simple internet forum... that is the message I get at least.
I can think of several strength related forums the are not littered with Google ads.