T Nation

National media push?

…And Now We Know…

…PART of the story.

Biotest/T-Mag are about to make a national media push, using HOT-ROX as the way to get the attention of a populace that is starving (literally as well as figuratively) for a way to control weight.

But wait. I’m sure there’s more.

(Like the frickin’ re-design!)

I don’t know, they’ve been running ads in Flex for at least five years, so I don’t see the media push theory. And there really hasn’t been a redesign yet, just a new teasing opening page. I have a feeling whatever it is it’s going to be bigger than we’re all thinking.