I love it when supplement ads try to make a bodybuilder look "sciency"...
SCIENTIST: "Now Jay, if you would be so good as to look here, you'll see that this supplement contains some of the most groundbreaking ergogenic compounds in science today, including..."
SCIENTIST: "Yes Jay, it is indeed in a box. More importantly than its container though are its contents, for example, beta-3-ergosterol, a powerful..."
SCIENTIST: ", yes, Jay, the box is predominantly purple in colour. I think you are missing the point though...in several peer-reviewed studies, this supplement....JAY STOP THAT!"