I see - in that case he shouldn't be advising someone on their steroid use really.. unless his friend is actually him..
A frontload is where you take a dose of the drug that is significantly higher than the planned doses, in order to achieve the peak levels immediately.
If you are shooting 600mg of Eq a week, split into 2 300mg injections, the first injection would be nearer 1000mg to get a good frontload. This SEEMS like you are taking a lot more of the drug, but you aren't surpassing the level you would have achieved eventually anyway.. so technically you aren't using more (although you obviously are!).
When i say 'you' obviously i mean 'your friend'.
Use roidcalc.com to calculate your doses/frontload/cycle design.