I love powerlifting and because of that I have made the following plan that hopefully a federation will replicate, if it can get out there. I made it in the hopes of making the sport of powerlifting a household name.
The events will be viewable through pay per view. The same way the UFC is done.
The events will have hosts that are funny, perhaps a guy like Joe Rogan, so that during weight changes viewers will stay engaged. Also they can hype up each lift.
Iconic veteran lifters can be guests co-hosting and get interviewed. They will help insure that the integrity of the sport is not diminished.
Card girls could possibly be used to display weights as they do in the WPO.
Lifters can pick their songs used for their lifts.
It would have both raw and geared events displaying both female and male lifters.
A sort of gimmicky addition could be federation record holding items, sort of like belts. So perhaps if you break the record in the Bench Press you get a bad ass Sword, in the Squat a Battle Axe, in the Deadlift a huge Hammer, and for the total a Big Shield. Then if someone breaks your record in your weight class you have to give it to the new holder. This will appeal to kids and is bad ass.
Commercials for equipment, supplements, and books could be displayed at times to bring in extra revenue for the upcoming point.
The prizes along with the possible sponsorship of companies would take a lot of the financial burden off of elite lifters.
Do you think this would work and would be positive for powerlifting?