Mackey is the CEO of Whole Foods and has taken his corporation in a completely "personal responsibility" direction involving healthcare. I've read tons of his pieces and watched a few videos of him. I would call him a genius for what he says but he's not, he just uses rational thought and common sense.
This article is probably the best, most responsible, logical alternative I've read to what's being forced on us now....which is why it will NEVER happen.
I would LOVE to see a Schiff/Mackey ticket in 2012....I'll keep daydreaming