If you know for certain that you want to be in a certain area, going to a school in that area isn’t a bad choice - even if it means going to a school ranked nominally lower in the US News rankings.
Now, I’m not saying that if you want to be in San Diego you should turn down Harvard to go to Thomas Jefferson, but if you’re choosing among schools in a particular tier – and really tier 3 and tier 4 are indistinguishable to most people (read that as most employers) – choose the one that has the largest number of alumni working in your area (which will almost certainly be a local school).
That way local employers will be comfortable with your school, and if you finish in the top 10% you’ll probably find a job relatively easily.
As others have said, keep in mind why you want to be a lawyer – most law firm jobs aren’t overflowing with opportunities to get warm fuzzies from clients. If you do litigation, not even your own clients are happy to see you because you’re the walking embodiment of some lawsuit.
If you do transactional work, most businesspeople view you as a necessary evil to be endured - or maybe, if you’re lucky, a hard-working person who can add just a little value to some small piece of a transaction.