Well, for one, though I don't like him, he's a very good coach. He's trained BHop, Pacman, DLH, and many, many other fighters. This has brought him a high profile. On top of that, he's got a big mouth- he called DLH's trainer an asshole in the buildup to the fight with Pac, he's said a lot about Ricky in the upcoming fight... he brings attention to himself.
He's also got Parkinson's from his own career, which only adds to it (although he very, very rarely ever mentions it, to his credit).