Good, prosper, est are the same. You are still projecting an idea of right and wrong, which is still a religious institution. I'm not getting hung up on the words, I'm talking about your concept. It just happens to be exceptionally ironic you used the term evil.
Right, good, better, nice, whatever you call it, the concept is inherently a religious institution.
Now, you could argue that people could procreate and live long lives and trigger fewer pain nerve endings, BUT ironically, you also lose the ability to tout it as good or assign any sort of value to that result.