Well, to be frank, Marvel is crushing it in the movies (not so much in the actual comics, they had a weak attempt to garner attention by making Cap a Hydra agent and it seems like it backfired; meanwhile, DC has done a rebirth thing that seems to be going very well) and DC is playing catchup by doing a shortened, half-assed version of what Marvel spent years systematically working towards almost to perfection (at least in terms of garnering popularity and getting people to come out and watch the movies and give them good reviews). It will probably only get worse since Marvel has Spiderman back. I'm still wishing that they'd get all their characters back, at least Civil War could have included the volume of characters it should have.... oh well....
So ya, it's going to seem a lot like a Marvel thing because they have seen before their eyes what works and will follow suit. Shamelessly, apparently. That's what the movie industry does, right?
By the way, for the movies, when I say Marvel I really mean Disney and when I say DC I really mean Warner Brothers. If you're talking about actual comics, it doesn't matter because it isn't a big enough cash cow any more.
On another note, they both have put out good animated movies and series. DC is out ahead with those, too, but it's a more interesting matchup and I wish they'd both do more animated stuff (especially movies, but I like the tv shows, too).
World War Hulk, please. That would be the best animated comic movie ever in my opinion (if done right). Would be an awesome live-action movie, too (also if done right). But both companies have a host of good storylines that would make great movies, DC is just really behind Marvel in the movies at the moment.
Either way, it's a great time to be a comic fan, don't you think?