I agree with everything written here. I think Roach has only been part of the picture since 2010 though.
This is a question: Does the whole Chavez/Mexican Fighter/Legacy thing have anything to do with this. His dad fought over a hundred times and got his first non win against Whitaker, Chavez was 87-0 prior according to wiki. Are they trying to build Jr. a record that looks like some semblance of his father's? Would it matter marketability wise?