About the man thong being an issue....
If we could stop caring about who comes in with shredded glutes and go back to the style trunk that was more popular up until the early 80's I think it would be less of an issue.
I know that there is no chance in hell that it gets to a level of football or baseball, but I don't know why it can't be at least as popular as professional golf.
I feel like just as many people weight train as play golf.
But what happened in the last decade to make people really care about pro golfers ?
They got a face and a "personality" that they could market around it in Tiger Woods.
Now we have an entire cable channel devoted to golf, that tells me that if things were to be handled properly, we could have something along the lines for bodybuilding sometime in the next decade.
Now I don't think we need 24 hrs a day of posing, but there is so much that you could do with it. Besides televising contests and training sessions, you could have cooking shows, reality shows with the top guys and up and comers, hell i think you could bodybuiler makeover shows even, like a biggest loser with trainers that I don't want to toss off a cliff.
We need to see that there is a cast of characters in this sport, thats why Pumping Iron was able to be sold.
Spike TV is 50% MMA shows now, im sure at some point they will have their own channel as well.
We as a country have pretty much come to terms that our sports heroes are on steroids at this point, so I feel like that only helps bodybuilding's odds, it's just not nearly as taboo as it was years ago.
People are completely ok if they're idols are taking a little Vitamin T, its make the linebackers hit harder,The homeruns go father, your basketball stars are looking stacked all season during a 80 game schedule, hell there is even talk of steroids in golf right now.
Right now there is a market for "niche" sports, I feel like with some proper PR(public relations,not the usual we talk about here) that Bodybuilding and fitness has every possibility to be as big as it was in the mid to late 70's