Agreed. Finally got some Grow! Whey and the unflavored taste is actually quite milky, kind of creamy. Great for smoothies and for cooking things such as protein pancakes. Never tried it in coffee, but it sounds like it would taste pretty good.
And it's not like it's bad by itself. I think it's decent. I doubt a lot of people drink protein shakes for their awesome taste. It's kind of just something you chug down.
A way to make Grow! Whey taste better: the shake I take with me to school consists of a few scoops of whey, olive oil, and cinnamon. Cinnamon seems to go really well with Grow! Whey. It makes it taste pretty good.