T Nation

Image vs. Reality?

This is so interesting. Really makes you think about advertising and the media and it’s influence…

That’s great! I think Dove has a site called campaignforrealbeauty.com or something similar.

My daughter is 6 months old. I hope this is still around when she gets older.

That says a lot in the one-minute video.

I believe the key point of that ad is that Photoshop is a phenomenal piece of software :).

Actually, I was wondering where they were going with it before the Photoshop use. It was like ‘yeah, women wear makeup…and?’

Dove exposes reality in order to support their own causal marketing campaign, which in turn sells more Dove products. Pure genius!

Does this mean women find me attractive?!

[quote]Freaky Styley wrote:
I believe the key point of that ad is that Photoshop is a phenomenal piece of software :).

Actually, I was wondering where they were going with it before the Photoshop use. It was like ‘yeah, women wear makeup…and?’[/quote]

Don’t forget that most women don’t have access to an entire team of professionally trained hair and makeup people or the time to devote to that much ‘prep’.

[quote]reconbyfire wrote:
Dove exposes reality in order to support their own causal marketing campaign, which in turn sells more Dove products. Pure genius![/quote]

I did wonder about that angle, too… I wonder if this campaign was started with the idea of solely selling product (‘using’ a good idea) or if there was an honest, good intent from the beginning?

Still makes you stop and think, though :slight_smile:

[quote]Jillybop wrote:
I did wonder about that angle, too… I wonder if this campaign was started with the idea of solely selling product (‘using’ a good idea) or if there was an honest, good intent from the beginning?

Still makes you stop and think, though :slight_smile:
[/quote]

Probably a bit of both. One sentiment doesn’t necessarily eclipse the other.

brilliant marketing, will help them sell their skin care products under the guise of morality, very much a win-win.

[quote]J.Boogie wrote:
brilliant marketing, will help them sell their skin care products under the guise of morality, very much a win-win.[/quote]

I wouldn’t call it morality. I would call it responsible marketing.

[quote]Goodfellow wrote:
Does this mean women find me attractive?![/quote]

I was wondering the same thing. Here’s to hope.

[quote]Jillybop wrote:
Don’t forget that most women don’t have access to an entire team of professionally trained hair and makeup people or the time to devote to that much ‘prep’.
[/quote]

If you did have a full hair/makeup team - would you guys get ready to go any faster?

I just asking.

She ain’t pretty,
She just looks that way

[quote]rainjack wrote:
Jillybop wrote:
Don’t forget that most women don’t have access to an entire team of professionally trained hair and makeup people or the time to devote to that much ‘prep’.

If you did have a full hair/makeup team - would you guys get ready to go any faster?

I just asking. [/quote]

That’s actually a good point. People can try to blame the media all they want to, but some of that insane vanity is coming from the inside of every woman who spends over an hour getting ready just to go to the grocery store. A Dove soap campaign won’t undo what has become ingrained in the female psyche over centuries. I remember most of the girls in my class in high school being on the saltine cracker and bottled water diet for what looked like 4 years.

Are magazines really to blame for that? Considering the ridiculous number of times I have heard women degrade other women for wearing “those” shoes with “that” outfit, it would seem as if they are their own worst enemy.

The other side is that truly out of shape and overweight women will now try to pass that off as “natural beauty”.

[quote]rainjack wrote:
Jillybop wrote:
Don’t forget that most women don’t have access to an entire team of professionally trained hair and makeup people or the time to devote to that much ‘prep’.

If you did have a full hair/makeup team - would you guys get ready to go any faster?

I just asking. [/quote]

LOL!

[quote]Professor X wrote:
That’s actually a good point. People can try to blame the media all they want to, but some of that insane vanity is coming from the inside of every woman who spends over an hour getting ready just to go to the grocery store. A Dove soap campaign won’t undo what has become ingrained in the female psyche over centuries. I remember most of the girls in my class in high school being on the saltine cracker and bottled water diet for what looked like 4 years.

Are magazines really to blame for that? Considering the ridiculous number of times I have heard women degrade other women for wearing “those” shoes with “that” outfit, it would seem as if they are their own worst enemy.

The other side is that truly out of shape and overweight women will now try to pass that off as “natural beauty”.[/quote]

The chicken or the egg??

For every woman who spends a ridiculous amount of time doing her hair and makeup to go to the grocery store, there are probably 50 others who don’t, but deep inside either feel like they should have and/or feel like they are simply unattractive or not pretty “enough”.

Seeing the images from the Johnny Crosslin (sp?) site for example - I am torn between annoyance at the unrealistic images portrayed and wishing I could have my own pictures taken and enhanced so skillfully…

[quote]Jillybop wrote:
rainjack wrote:
Jillybop wrote:
Don’t forget that most women don’t have access to an entire team of professionally trained hair and makeup people or the time to devote to that much ‘prep’.

If you did have a full hair/makeup team - would you guys get ready to go any faster?

I just asking.

LOL!

Professor X wrote:
That’s actually a good point. People can try to blame the media all they want to, but some of that insane vanity is coming from the inside of every woman who spends over an hour getting ready just to go to the grocery store. A Dove soap campaign won’t undo what has become ingrained in the female psyche over centuries. I remember most of the girls in my class in high school being on the saltine cracker and bottled water diet for what looked like 4 years.

Are magazines really to blame for that? Considering the ridiculous number of times I have heard women degrade other women for wearing “those” shoes with “that” outfit, it would seem as if they are their own worst enemy.

The other side is that truly out of shape and overweight women will now try to pass that off as “natural beauty”.

The chicken or the egg??

For every woman who spends a ridiculous amount of time doing her hair and makeup to go to the grocery store, there are probably 50 others who don’t, but deep inside either feel like they should have and/or feel like they are simply unattractive or not pretty “enough”.

Seeing the images from the Johnny Crosslin (sp?) site for example - I am torn between annoyance at the unrealistic images portrayed and wishing I could have my own pictures taken and enhanced so skillfully…
[/quote]

True. It’s definitely both. But interesting thing to note-they’ve done studies with indigenous Island people who would never have thought of dieting and while certainly not starving, were at a level of development/subsistence that a little pudge was viewed as a sign of prosperity and a good thing. Here’s what the study was: they presented the Islanders with tons of fashion magazines. Women were dieting within a week.

[quote]Alpha F wrote:
J.Boogie wrote:
brilliant marketing, will help them sell their skin care products under the guise of morality, very much a win-win.

I wouldn’t call it morality. I would call it responsible marketing.

[/quote]

Yeah. They were smart to pick a woman with really bad skin too. Photoshopping notwithstanding, she’d look much closer to what she looked like all made-up, eau naturel, if she had good skin. Not that makeup can’t make a big difference even with very attractive women.
And while this example was a great exagerration and to prove a point suiting Dove’s needs, it really does make you think about facades and how what you’re presented with is really not reality and unrealistic standards.

For more information on this subject, check out this Dave Chappelle clip:

http://www.youtube.com/watch?v=SMVf55ukLHg&mode=related&search=

about two minutes in is the relevant material, but the whole clip is f’in ridiculous.

[quote]PrincePaul wrote:
For more information on this subject, check out this Dave Chappelle clip:

http://www.youtube.com/watch?v=SMVf55ukLHg&mode=related&search=

about two minutes in is the relevant material, but the whole clip is f’in ridiculous.[/quote]

gotcha bitch!! this is some of chappelle’s best work. it’s kind of degrading, it’s not fully P.C., but it’s fucking hilarious – and in the scheme of things that’s what matters!

[quote]jsbrook wrote:
what you’re presented with is really not reality and unrealistic standards.[/quote]

Exactly.

It’s the unrealistic standards that I reject in our system and that permeates sports as well:

It is not enough to have muscle development, let’s take steroids to blow them out of proportion.

It’s not enough to be an athlete and deliver great performances within our bodies natural cycle of recovery, let’s take performance enhancing drugs to reach the top and stay on top as and when my sports federation calendar demands…

Is it just “ugly and fat” women who are victims of this image enhancement?

And doesn’t a man spend hours at the gym to “make up” his body to look and feel more appealing?

And doesn’t a man degrade another man for not working this muscle or not having developed that muscle?

Just some thoughts…